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| The Anonymous by Ross + Bute label is the brainchild of UK fashion duo Lindy Ross and Serena Bute. The history of “Anonymous clothing” dates back to a particularly cold outdoor commercial shoot, where Lindy and Serena were working as stylists. The resourceful duo ensured the cast and crew stayed warm throughout the day by giving them thermal underclothes to wear. This sparked the idea of colour dying Anonymous camisoles and offering them as outwear. Internationally launched in 1998, the “Anonymous brand” signature lace-trimmed twin-set quickly became the must-have item for every fashion-conscious woman, attracting high-profile customers worldwide, from Madonna to Sienna Miller. Shop Anonymous dresses, tops, knits and pants online at Misamu.com
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